Cheetozard Mania: When Snack Meets Collectible Gold
A 3-inch Flamin’ Hot Cheeto that naturally resembles the Pokémon Charizard, known as Cheetozard, was sold at auction for $87,000.
Discovered by a Georgia-based collectibles store between 2018 and 2022, the snack captured attention of internet users before being offered on Goldin’s online marketplace.The auction drew 60 bids from a modest starting offer, culminating in a major sale.
The Genesis of Cheetozard: A Snack Revelation
The journey of Cheetozard began in a Georgia-based collectibles store, where it was discovered amidst a sea of ordinary snacks. Between 2018 and 2022, this peculiar Cheeto lay waiting, its potential yet to be realized. It wasn’t until the internet caught wind of its existence that the Cheetozard phenomenon truly ignited.
- Unique Discovery: Found within a batch of Flamin’ Hot Cheetos, the 3-inch snack stood out due to its distinct shape.
- Charizard Resemblance: The snack’s form bore a striking similarity to the Pokémon Charizard, instantly capturing the imagination of online users.
- Collectible Potential: Recognizing its rarity and unique appeal, the collectibles store decided to offer it for auction.
The Auction Frenzy: Bidding Wars and Record-Breaking Sale
Goldin’s online marketplace became the battleground for this extraordinary auction. With a modest starting bid, the Cheetozard attracted a flurry of attention, culminating in 60 intense bids. The final sale price of $87,000 stunned onlookers and solidified the Cheetozard’s place in collectibles history.
- Online Auction: Goldin’s platform provided the perfect stage for the Cheetozard’s sale.
- Intense Bidding: 60 bids reflected the high demand and competitive nature of the auction.
- Record Price: The $87,000 sale price exceeded expectations, highlighting the value of unique collectibles.
- Flamin’ Hot Cheetozard are now in the spot light for more than just a snack.

Why the Cheetozard? The Psychology of Collectibles
What drives someone to spend such a staggering amount on a single snack? The answer lies in the complex psychology of collectibles.
- Rarity and Uniqueness: The Cheetozard’s natural resemblance to Charizard makes it exceptionally rare.
- Nostalgia and Pop Culture: Pokémon’s enduring popularity adds a layer of nostalgia and cultural significance.
- Internet Virality: The online buzz surrounding the Cheetozard amplified its appeal and drove up its value.
- The Flamin’ Hot Cheetozard: brand has created a cult following.
- Investment Potential: Some collectors view unique items as investments, anticipating future appreciation.
The Broader Trend: Snack Collectibles and Internet Culture
The Cheetozard’s success is not an isolated incident. It reflects a growing trend of snack collectibles and the influence of internet culture on the collectibles market.
- Snack Collectibles: Items like rare cereal boxes, unique candy wrappers, and now, oddly shaped snacks, are gaining traction.
- Internet Influence: Social media platforms play a crucial role in discovering and promoting these collectibles.
- Virality and Value: Internet virality can significantly increase the value of otherwise ordinary items.
- The power of social media is now a great place to sell collectibles.
- The value of Flamin’ Hot Cheetos have now increased in value

The Future of Snack Collectibles: What’s Next?
The Cheetozard’s success raises questions about the future of snack collectibles. Will we see more ordinary snacks transformed into valuable treasures?
- Increased Interest: The Cheetozard has sparked a surge in interest in snack collectibles.
- New Discoveries: Collectors are likely to scrutinize their snacks more closely, hoping to find the next viral sensation.
- Market Growth: The market for unique and rare snacks is poised for growth.
- Online Platforms: Online marketplaces will continue to be the primary venue for these sales.
- Flamin’ Hot Cheetos will be a product that collectors will be looking for.
- The value of collectibles will continue to rise.
Conclusion: The Cheetozard Legacy
The tale of the Cheetozard is more than just a quirky news story. It’s a reflection of our culture’s fascination with rarity, nostalgia, and the power of the internet. This 3-inch Flamin’ Hot Cheeto has etched its place in collectibles history, proving that even the most unexpected items can become valuable treasures. The Cheetozard’s legacy serves as a reminder that in the age of internet virality, anything is possible, and even a humble snack can become a legend.